Chinese producer of Lobster Flavored Balls - Huifa Food

Shandong Huifa Food Co., Ltd. (Huifa Food) is a leading Chinese manufacturer specializing in frozen surimi products, hot pot balls, and prepared dishes, headquartered in Zhucheng, Shandong Province. Founded in 2005 and listed on the Shanghai Stock Exchange (603536.SH) in 2017, it is a key player in China’s frozen food industry.

1. Core Profile

Founded: February 2005; restructured to a joint-stock company in June 2012.

Listed: June 13, 2017, Shanghai Stock Exchange (A-share main board).

Headquarters: Zhucheng, Shandong, China (major food manufacturing hub).

Business Focus: R&D, production, and sales of frozen surimi balls (e.g., Lobster Flavored Balls), fish tofu, shrimp paste, fried snacks, and prepared dishes.

Certifications: ISO 9001, Halal (for Middle East/Southeast Asia), and national food safety standards.

2. Lobster Flavored Balls-Flagship Product

Huifa’s Lobster Flavored Balls are one of its star surimi products, designed for hot pot, oden, and quick stir-fries.

Key Features: Made with deep-sea fish surimi (Alaska pollock), blended with lobster extract, fish roe particles, and natural seafood seasonings.

Taste Profile: Fresh, bouncy, crispy, sweet, and aromatic; rich lobster flavor, firm texture, and visible fish roe crunch.

Quality Edge: High fish surimi content, slow-cooking resistant (8–10 minutes without breaking), and no artificial additives.

3. Global Footprint (2025-2026)

Domestic Market: Top 3 in China's hot pot ball industry; strong distribution across supermarkets, wet markets, and catering chains.

Export Markets (Official):

Southeast Asia (90%+): Malaysia, Indonesia, Singapore, Thailand (Halal-certified, core market).

Middle East (5-8%): Saudi Arabia, UAE (Halal demand).

Africa (1-2%): Nigeria, Kenya.

Europe & US: 0 official exports (no EU BRC/IFS, FDA registration, or English labeling); only small informal grey-market sales in Chinese communities.

4. Competitive Position

Rivalry: Competes head-to-head with Anji Food (“South Anji, North Huifa”) in China's surimi ball sector.

Strategy: Prioritizes Belt and Road + Halal markets (Southeast Asia/Middle East) over high-barrier Western markets.

2026 Price Trend: Export prices up 3-8% YoY (Southeast Asia: +3-5%; Middle East: +5-8%) due to rising fish surimi costs and logistics fees。

Huifa Food is a reliable, mid-to-high-end Chinese supplier of Lobster Flavored Balls, with proven quality in Asian markets and a clear focus on Halal and cost-effective surimi products. It is not an official supplier to Europe/US but dominates Southeast Asia's hot pot ball segment.